DREAM TIP: Boost your Product Sales with Video!
Apr 22, 2013 at 8:00AM We’re launching a NEW series on our blog dedicated to sharing tips on marketing Dream Album Co. products to your clients. Plus, in coming posts, we’ll also feature design ideas to help you put together the album of your client’s dreams!
Our first tip is from Kyung Jung, our company founder. Along with running Dream Album Co., Kyung also has a family portrait business, Yellowhale Photography. She has doubled album sales to Yellowhale clients thanks to having product videos on her photography website. Here's Kyung with the details...
In the days before I had a photography studio with album and product samples on display, I began making videos in order to give my clients a better sense of the final destination for their sessions. I expected that the videos would be helpful and boost sales, but never imagined the results would be so dramatic. Please click the image below to view the product videos on my Yellowhale website.
When clients watch the Dream Album Co. products come alive in a video, the products sell themselves! It evokes a far different kind of emotional response than seeing products listed on an order form. Clients not only get to see the quality of the albums from multiple angles, but they begin to imagine having an album of their own.
I use a Cannon S95 camera with camera track slider and Fotomagico editing system to produce my short videos. If you’ve never experimented with video before, it’s easier than you may expect to get the basics down. You don’t have to create a lengthy, complicated video. A simple, short piece is powerful.
Do you use video as a sales tool? How has it worked for you? Do you have a sales tip to share? Please leave us a comment below.
Be sure to follow Dream Album Co. on Facebook for more product tips, special promotions and updates!
Cheers!
Kyung
Reader Comments (4)
Thanks so much for your video tips! I'm going to check out the slider and Fotomagico. :)
Thank you! We appreciate your feedback, Jennifer!
Hello! I'm getting ready to order a sample Dream Album and add it to my product offerings. I'd like to do product videos like you have…so did you take video of the album with the camera or still shots? What did you use FotoMagico for? I just saw their demo but was trying to figure out if you used them to edit a video or put your still shots into a video. Any additional tips to produce a product video would be greatly appreciated! Sincerely, Trisha Kern with Trisha Kern Photography
Also, could I use my Nikon D3 to do the video or does a small camera work best? Thanks again!